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In a globalised marketplace, the brand is the most valuable
asset for competitive advantage.
For creative professionals of the future like you, it
pays to master the art of international branding strategies
from brands that really stood the test of the international
market. Hence, the neighbouring Sunway Pyramid mall
and around this thriving urban centre is your real-life
brand gallery with thousands of multi-billion dollar
brands.
Indeed a practical source for analysis on whatever you
have learnt in lectures.
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