In a globalised marketplace, the brand is the most valuable asset for competitive advantage.

For creative professionals of the future like you, it pays to master the art of international branding strategies from brands that really stood the test of the international market. Hence, the neighbouring Sunway Pyramid mall and around this thriving urban centre is your real-life brand gallery with thousands of multi-billion dollar brands.

Indeed a practical source for analysis on whatever you have learnt in lectures.